India-Europe Corridor
The Netherlands and India Just Changed Gear
India and Netherlands elevated ties to a Strategic Partnership, launching a five-year roadmap across 17 sectors shaping future trade & supply chains
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Field notes from the Europe-India corridor
Practical perspectives on entering, operating, and growing across the India-Europe corridor — from the ground, not from base camp.
Operations & Interim Leadership
Transformation is not a spreadsheet
Nine months in India. Topline up roughly 15%, cost down around 10%. The numbers were the easy part — the real work sat behind them
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Founder Notes
When the customer sees value differently - another lesson from my first Indian field trip
A village in 2007. A spreadsheet that said milk yield could double. A farmer who measured value in something the model had not priced in
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Market Entry
Entering India needs more than a distributor
A European machinery producer had been in India for years through a distributor. The market never moved. The distributor itself was not the problem, but the selection method was.
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Market Entry
When perceptions lag behind reality: Emerging India.
A perception about India many European boards still hold quietly: ambitious, but slow. Anyone who has spent a week in Mumbai recently knows that picture is a decade out of date.
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India-Europe Corridor
What the EU-India FTA means for your India plan
The deal is done. Now comes the harder part — planning against a ratification timeline that will decide when European companies actually feel the tariff shift
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India-Europe Corridor
Sun Pharma's Organon bid is the India-Europe corridor coming of age
Mumbai is buying Oss for $11.75 billion. The largest overseas deal any Indian pharma has ever signed — and a signal the corridor moves capital both ways now
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Founder Notes
A lesson in jugaad from my first field visit, 2007
The plan I brought to my first DSM field trip in India did not survive the first morning. What it taught me is still the foundation of how I work
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