Insights
Practical perspectives on entering, operating, and growing across the India-Europe corridor — from the ground, not from base camp.
A village in 2007. A spreadsheet that said milk yield could double. A farmer who measured value in something the model had not priced in
Read more
Sales growth is usually discussed as if it starts with strategy. In practice, sustained growth depends just as much on rhythm — and on whoever keeps the drum audible
Read more
A European weighing-equipment maker had been in India for years through a distributor. The market never moved. The distributor was not the problem
Read more
A perception about India many European boards still hold quietly: ambitious, but slow. Anyone who has spent a week in Mumbai recently knows that picture is a decade out of date
Read more
Nine months in India. Topline up roughly 15%, cost down around 10%. The numbers were the easy part — the real work sat behind them
Read more
Mumbai is buying Oss for $11.75 billion. The largest overseas deal any Indian pharma has ever signed — and a signal the corridor moves capital both ways now
Read more
Some European companies are still studying India. Others are already on the climb. What is happening in Mumbai right now — and what early movers see that the rest do not
Read more
The deal is done. Now comes the harder part — planning against a ratification timeline that will decide when European companies actually feel the tariff shift
Read more
We screened 140 companies down to a shortlist of 15. The two that went to full due diligence came from outside that funnel — they came through relationships
Read more
Most European entries into India do not fail because the strategy was wrong. They fail because of four specific patterns that show up in the first six months
Read more
The plan I brought to my first DSM field trip in India did not survive the first morning. What it taught me is still the foundation of how I work
Read more